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Introducing Matt Landau: Booking Rentals Solid On A Shoestring Budget
Nearly a decade ago I decided to trade three-piece suits for flip-flops and make the jump from corporate America to entrepreneurship in the tropics. I landed in Panama City’s UNESCO World Heritage...
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Costs vs. Investments: The Mindset That Generates Bookings
Recently I spoke with a client who was lamenting over the fact that hiring a professional photographer to take stunning photos of her vacation rental would cost between $1000-$2000. After listening for...
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8 Vacation Rental Power Sites You Don't Know About
Everyone wants to improve their vacation rental’s online presence, but not everyone knows where to turn. In addition to spending your valuable marketing dollars on annual memberships, here are 8...
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The Great Weekend Marketing Binge
When I first started out in the vacation rental industry with our fleet of (then) four apartments in historic Panama City, Panama, I would go on little marketing binges: a few hours (or in some cases,...
View ArticleYour Vacation Rental Featured In Major Publications
One of the most rewarding things about doing your own vacation rental marketing is getting featured in magazines and newspapers. Not only is it emotionally rewarding (you get to show it to all your...
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How To Monitor Your Competition
Part of what I preach in maintaining high occupancy rates is an owner’s commitment to the cause. Owners that are vigilant, hard-working, and creative always book more nights than nonchalant marketers...
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Top 7 Worst Tips In Vacation Rental Marketing
If you’re even browsing the Community by HomeAway chances are, you could use some help with more bookings for your vacation rental. Your competition has grown, prices with listing sites have increased,...
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"See" What Owners Are Really Talking About
If you've subscribed to my vacation rental advertising blog, you know I am a huge fan of statistics and visual representations as ways to increase our undertsanding and performance of vacation rental...
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My Best Marketing Idea Of 2012
Sometimes I feel like a mad scientist. More mad than scientist because the large majority of techniques I try fail miserably. Ever seen the Red Bull Flutag challenge where teams of everyday people try...
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Email Marketing 101 for Vacation Rental Owners
Many of you may have read my article this past August, My Absolute Best Marketing Idea of 2012, in which I experiment with a "Groupon-style" deal offering $500 of credit towards a stay at our rentals...
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8 Trends That Will Shape Vacation Rentals in 2013
The vacation rental industry has been humming along now for nearly a decade, but 2013 is poised to bring with it more changes than any year prior. From legal issues to increased competition to newly...
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How To Create Your Own Insider's Guide
Most vacation rental owners look far and wide for inexpensive ways to get a leg up on competitor rentals just down the street. Some build their own websites. Others upgrade their HomeAway listing for...
View ArticleThe Pros And Cons Of DIY Vacation Rental Marketing
In the past year, I have established my Vacation Rental Marketing Blog as the most comprehensive database of DIY vacation rental marketing on the internet. But does this mean that all owners should...
View Article5 Sources Of Adversity In The Vacation Rental Industry
I had originally named this piece, "5 Things I Hate About The Vacation Rental Industry,” for two reasons. The first reason is selfish. The more eye-catching (or dramatic you could say) a post title is,...
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The 6 Biggest Vacation Rental Marketing Mistakes Of All Time
OK enough of all the positive talk. Today, I’m going to be mean. Real mean. I’ve put together a list of the 6 most glaring (and detrimental) mistakes that vacation rental owners and managers are making...
View Article4 Reasons Gmail Is Ideal For Vacation Rental Owners
Oftentimes we take things that are freely available for granted: like liberty and clean, running water, and…Gmail? I’ve been using Gmail now for about 10 years and it’s funny how, at times, I totally...
View ArticleHow To Create A Vacation Rental Blog In Under 5 Minutes
Vacation rental marketing is all about helping the prospective traveler: not selling them. And one of the best ways to do that is to create your own blog. Fortunately, with my little guide below,...
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Are Negative Vacation Rental Reviews A Cause For Concern?
I would find it hard to argue that there is any one more influential factor, as it relates to long-term vacation rental success, than having good social proof (i.e. guest reviews) about your property....
View Article7 Secret Tools That Will Make Your Vacation Rental Website Pump Out Bookings
Let’s face it: building and maintaining your own personal vacation rental website is merely the first (albeit massive) step on the road to long-term and sustainable vacation rental success... But after...
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Highly Recommended Vacation Rental Marketing eBook
A recent article in Skift quoted the vacation rental industry at $23 billion, proclaiming it one of the hottest travel segments in the world. An interesting theme that could be gleaned from the article...
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